adidas Originals Series: "The Future Issue"
A new year, a new start to the adidas Originals Series. The first issue with the title "The Future Issue" has hit the stores on the 17th of March having a potpourri of great stories waiting for you. First thing that basically jumped into my face was a very familiar smile on the cover. Cutie Sarah Feingold with her remarkable curls is definitely an eye catcher, but apparently not the only one. The rest of the issue features a series of creative minds that contributed to the over all project. But starting from the beginning:
The cover story featuring the Science of Sport collection "Tennis". Apart from Sarah, who's look I admire, her modeling partner in crime isn't too bad either. Together they definitely seem like curly double trouble. But in a photographic way those pictures remind me a lot of a Wes Anderson Film. Reduced colours, a slight retro touch, something that makes me dream of Wimbledon in the 80s. This editorial also features my favourite piece, a pastel coloured sweater.
"SUCUK UND BRATWURST"
Another very creative editorial done by a collective from Mainz that couldn't me more unusual. Being pros at graphic design and especially 3D design they also have quite the career as djs. Some people seem to make it all happen. For their editorial they created this futuristic scenario with yet another familiar modeling face from Berlin. Everything seems to be set in a utopian scenario somewhere on a different planet/spaceship. Definitely a look that you won't forget that quickly.
No issue without a lil touch of skateboarding. This Munich original is the perfect mix of art and skating. Quotes like "Dear fashion, don't worry, we will give you the next trend ... sincerely, skateboarding" (even if it's not an original) might give you a hint to where the article might me leading.
Last but not least what would an issue be without some musical input. Luckily we have 20 year old Bibi to save the day. I'm guessing everyone know "Bitch better have my money", but that's not a Rihanna hit, in fact it was actually written for her by no one else but Bibi. The portrait on her is definitely my personal highlight of this issue
I hope I've made you all long for more by now... Take a look at the complete issue front to back here and also find a printed version of the magazine in selected shops as well as at the adidas originals store.
April 2, 2016
Labels: On track