Advertorial: Sebastian Professional
Hair to me is probably the one thing I like best on myself and that took at least 20 years. I used to hate my curls because I couldn't properly straighten them, I could wear a fringe I could never glide my fingers through them without getting stuck right away. Looking at all the girls around me (growing up in a little German town where there was little diversity) with their flowing hair made me hate mine even more. It definitely didn't help that they called me sheep or pubic hair. The older I got and the further I moved from that little town the more I got to see all the differences in hair structure and styling. I stopped straightening my curls and met girls who recommended me products that actually worked on my hair. Brushes and combs that didn't break after a few days and conditioners / curl definers that made my hair look like it definitely never did before.
Feb. 24, 2018
Labels: On track
Now I can't imagine to ever straighten my hair again, but trying out all the things that I missed out on when I was younger. I also feel my surrounding has become more bold to try out unusual hair styles, embrace natural curls and not confirm to one single beauty standard. Obviously the fashion industry and my skin colour makes this a little easier and I'm quite aware that these problems still exist but I think we are on the right path.
That's why campaigns like IAM#WHATSNEXT are so important. Not just to show all the new can creative ways of dealing with hair but to spread a message of no matter what your hair looks like, it can be great! The e-VOLUTION collection is inspired by five social activists, one of them being Rina Sawayama my absolute girl crush at the moment. They dare to view beauty from a different perspective and that's what SEBASTIAN PROFESSIONAL stands for with this campaign.
The images below were created during a shooting in Berlin. I was still in Curacao but as I love being a part of this tribe they added me a little later. Next to me there are a series of inspirational characters to be seen and I absolutely love their quirky knot based hair styles. I've also added a few photos of the different curl structures my hair likes to show off. Depending on humidity, wind and sunlight they tend to look quite different (or maybe it's just me that notices).
Last but not least I also photographed all those iconic products and my personal favourite (that hair oil damn) so you get an idea about the range of products. If you have any questions regarding my hair routine check out this post or hit me up via social.