May I introduce: Fig&Viper
The first thing I saw of Fig&Viper was the red Supreme adaption label stating Tokyo instead. I think Tokyo is fashion wise probably one of the most interesting cities at the moment. I can’t wait to go there myself but for the moment I have to use the Internet for that. Coming across Fig&Viper finally led me to Alisa Ueno (instagram) who is the designing mastermind behind the label. She isn’t just super young but a designer, DJ, model and obviously has a great sense of style. If she wouldn’t be that awesome I’d get really jealous right away. Check out the interview my intern Carly had with her below and start shopping right away!
So your label exists since 2011, when did you get the idea and how did you get the idea?
I used to visit a lot of different countries when I was younger, and was inspired by a lot of ideas around the world. I just started creating clothes that I wanted to wear which eventually got picked up by my boss!
Did you ever study fashion design?
Where do you get your ideas from?
Traveling, walking in the street and seeing other people’s clothes, through conversation, and just constantly being aware of the surrounding trends and keeping a creative mind!
I've read that you travel around the world a lot, what was the most inspiring moment you've had during your travels?
The Empire-State building. The first time I’ve visited NYC and climbed to the top, I could see the whole city and the view was magnificent.
Where is your secret place?
Yao Noi Island!
What would you never wear? What is the worst piece of cloth ever designed?
I can’t think of anything at the moment, but I will never wear men skirts!!
Any fashion "mistakes", styles you can't believe you were into?
Super low rise pants. I actually like them and they will come back as a trend soon, but I can’t show my stomach right now!
Do you have an favourite designer yourself?
Olivier Rousteing from Balmain
You are based in Tokyo. How hard is it for a fashion designer in Tokyo?
Very difficult. I was lucky enough that magazines I worked for liked my designs, and my friends support was a huge help.
What was the first thing you have designed?
Denim Short pants. It was very basic.
How many pieces are in one collection?
I have about 100 pieces for each season
Imagine you had no budget limit. What would you do with the money?
First I would travel around the world with all of my staff!! (laughing) I would be interested in starting a more exclusive line for the brand.
If you could chose people to wear your brand, who would it be?
Madonna and Jessica Alba!
So, if you had the chance to swap your closet with, who would it be?
I’m happy with my closet now (laughing). Actually I would love to swap closets with Kate Moss.
You have many talents. You are a DJ too. What club would we have to got to, to enjoy your music?
Any club where everyone is drunk and having a great time! Not too dark, not too bright, no mics or screens necessary. Lots of decorated lights, and OPEN BAR all night!!
What are your favorite musicians? Any musicians that inspire you to your work?
So many ! I especially love Walk Off the Earth! and Sam Smith, Sky Ferreira, disclosure, krewella, Robin Thicke
FIG&VIPER sells clothes for girls. Any plans to expand to menswear in future too?
Yes i do!
Where can we get the unique clothes of FIG&VIPER?
We have 6 shops in Japan. Otherwise online!
What are your future plans for FIG&VIPER? Any upcoming stores in Europe or the US?
To set up a more recognized website internationally so that people around the world can buy my clothes online. I would be interested in distribution to stores but not a Fig&Viper flagship.
Dec. 16, 2013
Labels: May I introduce
Designer: Alisa Ueno