The past empowers the Future
There's a new family member to the NMD family and it has quite a bit to offer. But let's start at the beginning. I heard about this project first from a befriended photographer who wasn't just in charge of the photos, but also the mind behind the idea and the person in charge of the distribution. I was already familiar with Kane Holz work so I was super curious what he would come up with to capture the NMD_R2.
The two slogans that go hand in hand with the new sneaker state: "The Past Empowers The Future" and "Exploration Through Sound". Both of them can be linked directly to the photos. The setting where two different locations in Warsaw, both being abandoned, both being old factories. One in fact is over a hundred years old an used to produce all sorts of machinery during technological development. The other one is an old textile factory. I don't know what it is, but abandoned places always make me imagine how they looked like during their busiest time. I wish there was an app that would let me see into places and how they used to be!
Nov. 23, 2016
Labels: On track
Choosing those two locations basically means taking us on an exploration of what might have happened there in the past and more important, what' around the corner in the future. Abandoned places often get used by artist or musicians as free creative spaces and can be the starting point to something new as well as they mark the end to something in the past. It feels like an adventure and displays how the new NMD_R2 is a shoe for every occasion no matter what awaits you. For all the sneaker geniouses here are also a few details straight from adidas: "Continuing the original model’s discipline of form, function and unparalleled style, the NMD_R2 sharpens the NMD blueprint with subtle profile tweaks and an updated BOOST tooling with revised EVA plug details. For its inaugural release, the NMD_R2 steps out in a classic Primeknit construction in two seasonal colourways, countered with a waxed-suede heel-patch, branded heel-pull tab and tonal 3-stripes mark, while a new engineered “shadow noise” motif continues the OG model’s legacy for bold, disruptive aesthetics with uncompromised visual appeal. The result is a pure continuation of the original NMD philosophy, fusing the best of adidas tech with an untouchable contemporary edge."
My favourite shot therefore definitely is the "Art has no limits" one, that also brings across a major feeling of freedom as the model (@gaaabrielyan) looks like she could just disappear into every possible direction. Check out more photos below and thumbs up to Kane for some pretty awesome shots!