adidas Originals Series: "The Creators Issue"
It's that time of the year again... time for a new Adidas Originals Series! I can already say it's one of my favorite issues ever, simply because I know almost every contributor! The Creators Issue pays tribute to all the creative minds, photographers and teams out there. The editorial explains it quite well. "A creator manages to do something that is more than a short digital
moment, inventing themselves new every day! The Creators Issue pays
tribute to upcoming creatives that inspire with their work. Social Media
can be used for something more than just posting outfits and watching
trends. The very own opinion, a new sketch or a new design that might
not always get the most likes , but is a very calculated step of every
creator on their way to leave an impression." It's hard to pick favourites, but here are my top three based on the photographic content.
THE NEW AGE CLUB
This is my absolute highlight of the issue. I love the retro photography, the mix of polaroids and other analog shots. For me this is real photography, and it brings a certain nostalgia with it. The car and the velvet looking tracksuits might also be the reason. In general just a really great editorial with a Wes Anderson like colour scheme. The girls of The New Age Club (Kyra-Sophie, Theresa, Christina Maria) always surprise with a new angle on things. If you're looking for your standard fashion editorial you're definitely in the wrong place, but if you're a little open minded and interested in what's next in photography, makes sure you follow their work!
I might not know Maxim personally, but it's hard do not know EASY DOES IT, if you live in Berlin. The creative crew that seems more like a bunch of guys that wanne have fun and somehow call that their job. But exactly that feeling is what makes their work so unconventionally great. Reading about Maxim and his photography made me realize that I do, in fact, know a lot of his photos and videos. Shooting Action Bronson, A$AP Rocky, SSIO, SXTN or Miss Platnum and filming music videos for Robin Schulz, Prinz Pi etc. is quite a repertoire. It's nice to see that some people, now matter how successful they are, will always be the skater boy they used to be, just in a slightly more professional surrounding.
Olive works in my team for INDIE magazine, so seeing her talent being features makes me really happy. She helped out with a few of my shootings and her perspective on things really reflects what the fashion world is on about at the moment. Besides looking stunning herself, she is an even better stylist. Always doing what her gut tells her rather than to follow trends. People like her are just at the beginning, with a lot more to come.
Enough of me raving about all my awesome friends and colleagues (photography)... I hope you are as enthusiastic as I am and can't wait to check out the complete issue. Take a look at the series front to back here and also find a printed version of the magazine in selected shops as well as at the adidas originals store.
June 27, 2016
Labels: On track