Arty Farty Business
Since I have a new flat I basically spend all my time and money on furniture, decoration articles and art / photography. The hours I invest into collaging pinterest boards or trying to decide on things are countless… One major part is obviously wall decoration, and my flat has a lot of walls. Starting out with researching favourite photographers (to me when I say art I usually mean photography) just to figure out that I can’t even pay for their cheapest work, and definitely not for the one I originally wanted. So I needed a plan B, this being Juniqe.
Oct. 23, 2017
Labels: On track, May I introduce
For people who haven’t heard of this platform yet, Juniqe is an online shop that sells curated pieces from photographers, graphic designers, painters and illustrators. They have around 16,000 designs on their page, and even feature a lot of photographers I know. Before making a decision on what to pick for my self, I talked to Martin Kranz who functions as the curator for Juniqe. Similar to a museum, Juniqe has to manage the split between pleasing customers and creating a certain image for themselves. I think he manages to do that in an amazing way so I was looking very much forward to ask him about future trends, best sellers, his personal favorites and anything else I could think of.
To have a little background info, Martin studied photography in Holland, later went on to product design, and also worked as a buyer. I wanted to know how he picks all the items listed at Juniqe, what his criteria are. It has to fit to Junique, it obviously also has to sell. So it’s a mix of things that might challenge the customers and things that are rather sweet and harmless. Something a lot of people can identify themselves with. And last but not least pieces that enhance Juniqe as an online art shop.
My next question (the interview was in German so I’m basically summarizing if you were wondering) was regarding trends as I happened to see a lot of flora and flamingos around. Martin summarized it a little more broadly and mentioned that the whole botanical topic was a huge one for them with Cacti and Monstera Deliciosa being the top sellers. Flamingos seemed to rather be a thing of 2016 apparently. I obviously then wanted to know what would be the “new Flamingo” and he said they weren’t sure but the bets are on Koalas, Pandas or Slots. I’m definitely rooting for the Slot. He also mentioned that especially in design and graphic a lot of cold and natural materials where the most desired. Surfaces made of stone, steal, gold, silver, metal… art inspires interior design but also the other way around.
Then I was wondering how the hell do you spot trends in time and does he handpick all artists on Juniqe or can you even apply yourself. Martin mentioned that spends a lot of time online (Instagram, pinterest, tumblr etc.) which helps him to spot trends that are being established. But he also suggested that a lot of trends are being set by the works that artist send to the Juniqe platform. The artistic freedom of the people working with Juniqe helps him to spot trends early and the market itself is always much slower which gives him a small window of time to always be ahead.
There are about two new artist going online every week (on average) plus a lot of new works from already featured artists. To my disappointment photography works also don’t seem to be the bestsellers. People apparently like to go for typography, graphic or Illustration works. Before rounding it up I obviously wanted to know how (as an artist) to be a part of this platform. Martin mentioned he gets about 60-70 requests (!!!) each week from which he then pics maybe 2. Per sold piece of art the artists gets a fixed percentage. They can also determine the price. We spend another 20 minutes talking about my favourite photographers and the photos I ended up choosing and his opinion about all of that. So at the end I obviously wanted to know his favourite works on Juniqe and here they are: Tan Kadam, Apirpixels Media and Puf collective. My favourite ones are arranged throughout this blogposts and I ended up ordering 5 of those works for my apartment. As soon as I managed to hang them up (one of them is going to be an installation… but more soon), I’ll write up the next blog post. If you got inspired feel free to check out all the works here!