Bauhaus x Adobe
Advertorial: Adobe Hidden Treasures
If I had enough money my whole flat would contain objects from the Bauhaus design area. It is my absolute favourite interior style and I love the timelessness it has. The practical and clean design ("form follows function"), no cheesy extras that are simply decorative but a very clever and unique design that is more than relevant even today. As you might have noticed, I'm a huge Bauhaus fan which also means I'm generally interested in anything that has to do with it.
July 22, 2018
Labels: On track
When I heard that Adobe collaborated with Bauhaus Dessau I was super curious to figure out what that was all about. But let me start from the beginning. Due to the 100 year anniversary of Bauhaus, Adobe collaborated with Bauhaus Dessau and reconstructed as well as digitized unpublished Hidden Letterings and type sketches of five former Bauhaus Dessau Masters. The campaign runs with the promising title: "Adobe Hidden Treasures" which fits the idea of rediscovering these type faces pretty perfectly.
Five beautiful alphabets have been meticulously completed and digitized by an international team of young type designers (from Germany, Brazil, Japan, USA and Italy) who were selected by renowned type designer Erik Spiekermann in close cooperation with 5 international universities.
Each of the the five typefaces will be available via Adobe Typekit and will be released one after the other (one every month). This already started in June and is running until October introducing a new typeface every month. Bauhaus Dessau kicked it of with the first typeface "XANTS" desgined by Luca Pellegrini, based on the works of Bauhaus master Xanti Schawinsky and the second one being "JOSCHMI" designed by Flavia Zimbardi and based on the works of Bauhaus master Joost Schmidt
Parallel to the publishing of each type face there is and will be an additional design challenge that focuses on various topics. To give you an example... June's design challenge focused on creating your own Logo inspired by the Bauhaus Design.
July is all about "CARLMARX", a typeface designed by Hidetaka Yamasakiand based on the works of Bauhaus master Carl Marx. The challenge will be to create a poster design that is inspired by the Bauhaus design. The challenge started on July the 11th and you can easely be part of it. All you need to do is download the typefaces that are available already and let your creativity go wild! Anything that is submitted can win!
If a poster does seem a little but overwhelming to you, there always the new challenge waiting. To give you a little preview... August will introduce the typeface "ALFARN" designed by Celine Hurka and based on the works of Bauhaus master Alfred Arndt. The additional challenge requires you to design a bussiness card inspired by the Bauhaus design. All challenges run until October so you have plenty of time to get artsy and play around with those rediscovered typefaces.