May I introduce: Coveted Society
As very often these days, I found out about Coveted Society by flipping through instagram accounts. Barbie heads, faces in milk and crazy patterns had me hooked straight away. Coveted Society reminds of childhood dreams facing reality. Same as Disney World is so beautiful and perfect on the outside and only if you grow up you understand the whole machinery behind it. I had a little talk with Franquie Zeron who's the mastermind behind Coveted Society, and here is the outcome.
Explain who you are, and what you do at Coveted Society.
I am Franquie Zeron from Los Angeles; I am the designer/owner/creative director in house crazy person behind Coveted Society
When did you start with Coveted Society?
I started with Coveted Society as an Idea that I visualize initially in 2011, And it just kind of happen in an unexpected manner.
How did the name come into place?
In a strange but cool way. I was contemplating on a name very similar to what it is now, but a bit longer for some odd reason. One day I was cutting things out of magazines and random papers for my vision board. I cut some words, pictures, etc. and when I looked down to get something from the table, there it was coveted and society were cut separate and fallen right besides each other. I knew that was it, it was a sign. I wanted people to feel they were part of something, a cool society of dope fun individuals
Three words that describe Coveted Society?
Fun, cute, twisted
Where do you pull you inspiration from?
A lot of it is from childhood memories and things I grew up with. I love the nostalgia of things that made me happy as a child and to twist them with my adult life and the crazy territory being an adult brings.
You especially have a lot of prints, who designs them?
I do…they are all things in my head that I bring to life in form of photography or drawings. For example the doll prints, the actual dolls are real Barbie dolls from the late 80's and 90's. I broke them all and comb their hair covering their eyes. With the Disney inspired prints… who doesn’t love that place and its iconic characters? (laughs) I still do as a grownup, man. For the Worp D!sn3y inspired print I worked along with Joseph Jison a young talented artist based in San Francisco. When I saw his work and we talked, I knew it was a fit. He got it right away.
On the "eye scream" and "milk bath" collections I went back to just photography and all the ice cream and waffles, and @lillipore lips coming out of milk were all creatively thought about and brought to life with the help of Michael Robles a young talented photographer also from Los Angeles.
You worked together with the same photographer and model for both shoots? Who and why?
I met Michael when he pulled some of pieces for a project he had, I loved the final outcome of the shoot and we have been working together since then. He gets it, makes my job much easier it’s like our heads are in sync. I could say what I want to capture and it clicks he knows what to do and boom it’s done. As far as the model Michael actually used her in his project and I did the last shoot with her. As well, she gets it. I do tend to work with the same people more than once though. With the dolls I shot that with Nina Sachi an amazing photographer from Japan, I also shot some of the Mama Dolls and Disney stuff with Sachi as well. Coco and breezy and Kyou Son were the perfect models.
If you could choose anyone to represent your label, who would you choose?
I love love Chloe Norgaard and Andrej Pejic at the moment, they are so fun and free.They bring something else to the table. Different and refreshing.
Where can people buy Coveted Society?
Dollskill.com, Nastygal.com, Patricia Field, Gr8 Japan, wild style in Los Angeles, Bzar (www.bzar.jp), catshop (catsop.me), www.sarateashop., blaq market, mars attacks japan, spinns(Tokyo), Gallerie ( www.gallerie-online.jp), monomania (www.monomania-web.com) amongst many more, will have full stock list up soon.
Are you planning to create your own online shop?
Yes will be up in no time with our best sellers and exclusive items that will be only available at our online store.
What is your favorite movie?
The Goonies and Jawbreaker
What magazine would you love to see your things in?
Dazed and Confused (smiles)
Greatest Style Icon?
Clarissa Darling ( from the 90s show Clarissa explains it all) she was so cool!
What are you planning next?
Major thing (smiles), have a few things on the table still too soon to give it away .. A possible major collaboration in the works.
Where do you see Coveted Society in one year?
Anything else you would like to add.... ?
Love your hair btw
Thanks girl for a great interview!
Sept. 16, 2013
Labels: May I introduce