May I Introduce: Daniëlle Cathari x Adidas
This label crush might not come as a surprise to you as I've been spamming you all with my adidas addiction for years now. But to be honest I actually just saw this a few days back on NBGA (which is one of my fav. blogs ever by the way). The collab of Daniëlle Cathari and sportswear giant adidas made its debut apparently already at NYFW, so I'm definitely a little late to the party. Never the less is this collection a combination of my favourite things: Colours, tracksuits and stripes! Especially the flared pants with the huge pockets and the tiny white cropped bustier top.... my shopping list is endless!
March 28, 2018
Labels: On track, May I introduce
But before I loose it, here a few facts concerning the designer and the collab in general. Daniëlle Cathari still studied at Amsterdam Fashion Institute when designing her first project using deconstructed adidas original suits. This later became part of the VFILES show. Now after graduating the 23 year old designer collaborated with adidas directly. “We all saw what Daniëlle did last year and we were obsessed with it,” says adidas Originals design director, Raffaella Barbey. “It sparked a lot of curiosity for us, and we wanted to see what she would do if we called her up.” (via DAZED)
The presentation took place in an indoor jungle gym that matched the collection’s bright red, lime green and beige palette. With a soundtrack of 90s girl groups, the vibe inside the gym embodied exactly what Cathari and adidas had hoped to create through the collab. “We just wanted to bring back a little bit of fun into fashion,” explains Barbey. “It’s a very feminine collection that celebrates women, but it’s effortless and easy at the same time.” “The starting point was the classic 90s adidas look,” adds Cathari. “From there, I wanted to reimagine it and make it modern by adding my signature deconstructed elements, while working with some extreme contrasts.” “I have so much love for the brand, it’s not like I’d want to take off the stripes or something,” Cathari laughs. “Why would you? My goal here was to do something new, but not get rid of what adidas already does so perfectly.” (via DAZED)
I can't wait to get my hands on one of those pieces hoping I'll be in time as apparently I already missed the first drop. As mentioned, a little late to the party. But I'll keep you informed if I hear anything new. For now I just hope Daniëlle Cathari comes up with as many new projects or even her own brand asap! Can't wait to see more of her!