May I introduce: TOKYO GIRL
If you travel to an unknown city, there suddenly are a million locations you could do a shooting in. Sometimes I feel I've seen most of it in Berlin, so when something like Tokyo comes up I go slightly crazy. As planing is usually not an option due to short notice updates, I always depend on people living them. I've been following Suzy and her fashion label "TOKYO GIRL" via instagram and basically contacted her through that. Not only did we manage to put together a little shoot (thank you RADD LOUNGE for the amazing clothe), but she was also one of the greatest tour guide I could have had in Tokyo. THANK YOU so much for that babe.
After shooting her around the streets of Harajuku, we also did a little interview for you guys to get to know her better. Make sure you check out everything she does and enjoy the photos!
Three Words to describe TOKYO GIRL:
Me, people, phenomenon
Why did you decide to start your own label?
It realized how special it is to live here and I wanted to let people know about exciting Tokyo. And it's a great way of connecting with cool people around the world. It makes traveling much more fun and interesting.by introducing such places, people and incidents on the internet, my purpose is to connect the culture of Tokyo and the rest of the world.
Why the name „Tokyo Girl“
The answer is simply simple.Tokyo is where i was born and raised (and this is very rare/minority so I'm proud of it). Even if you don't know me, you will definitely have heard about Tokyo.
RADD LOUNGE: What makes this shop so special to you?
Well it's my friends shop (laughs). And he's got the best taste. So RADD LOUNGE is where we can share things of fashion, music, culture with people all over the world.
Can you tell us a little about your firend/shop owner?
He used to be on fashion magazines a lot, djing at many parties, basically being a style icon. Loads of kids copied his style (they were actually called irikids because of him). Also he is an expert in music/street culture and now he manages his own shop. I'm ery proud of him. To me he's an alien.
Is it hard to start a shop in Tokyo? Is there a lot of competition?
Absolutely yes. As you know,there are so many cool shops, restaurant, bars etc. But if you do it right, you can definitely make it in Tokyo
Favorite Area in Tokyo?
Favorite Shop in Tokyo?
Opening ceremony & VIntage Shops (RADD LOUNGE is kinda obvious right - laughs)
Whats your favourite piece in your closet? Why?
Actually I get bored easily with outfits, so my favorite pieces are shoes, bags etc. Rather than one dress. They last longer and I spend more money on them. So a vintage FENDI bag and my MCM clutch are my current favorites.
What will be trend next season?
I'm focusing on 80's stuff, mixed elegance and Arabian influences.
Which musician has got the best style?
I like the style of M.I.A, Rita Ora, Natalia Kills, the Japanese 80's pop singer Nokko etc...
Who would you like to wear your designs?
I've sent some TOKYOGIRL snapbacks to Lady Gaga before. Oh and it would also be great if boys would start wearing stuff saying "TOKYO GIRL" (laughs)
Favorite Brand / Designer?
UNIF, adidas, DKNY, and TOPSHOP! Oh wait, here's my favorite designers and good friends: Dee&Ricky! I love them and their stuff.
April 4, 2014
Labels: May I introduce